The Modern Resume ATS and Keywords (Applicant Tracking Systems)

How to Write an ATS Resume That Beats the Bots

Learn how applicant tracking systems screen resumes and what formatting, keywords, and strategies get your application past the software and into human hands.

Focus and Planning

The Simple Way to Beat the Bot

  • 01
    One Simple Column Make your resume one straight line going down. This way, the software reads everything in the right order and doesn't get confused.
  • 02
    Use Normal Titles Use boring, common titles like "Job History" and "Schooling" so the computer can easily put your information into the right boxes.
  • 03
    Copy the Job Words Use the exact words and phrases from the job ad. This proves to the software that you are a perfect match for what they asked for.
  • 04
    Check for Hidden Spots Do not put important details in the document header, footer, or inside images. The software often skips these areas, and your contact info might get missed.

What Is an Applicant Tracking System (ATS)?

An Applicant Tracking System (ATS) is software that employers use to collect, sort, and rank job applications before a human recruiter reviews them. It parses your resume, extracts key details like job titles, skills, and education, then scores how well you match the job description. If your resume doesn't pass the software's filters, a hiring manager may never see it.

According to Jobscan's 2025 ATS Usage Report, 97.8% of Fortune 500 companies now use an ATS to manage hiring. That means nearly every application you submit to a large employer goes through automated screening first. A study by Harvard Business School found that 88% of employers admit their own ATS filters out qualified candidates whose resumes don't precisely match the job description.

How ATS Screening Works

Step 1

Parsing. The ATS extracts text from your file and maps it into structured fields: name, contact info, work history, education, and skills. If your formatting prevents clean extraction (tables, columns, images), your data gets scrambled before analysis even starts.

Step 2

Keyword matching. Recruiters set filters based on the job description. Jobscan's research shows that 99.7% of recruiters use keyword filters in their ATS to sort and prioritize applicants. The system checks whether your resume contains the specific skills, certifications, and job titles listed in the posting.

Step 3

Ranking. Based on keyword match rate and section completeness, the ATS scores and ranks all applicants. The average job posting draws 250+ candidates, but only 4 to 6 get invited to interview. Recruiters typically review only the top-scoring resumes first.

The Big Problem Job Seekers Face

You hit "Send Application," and then nothing. This happens again and again. Your years of hard work feel invisible, tossed aside by software before any person sees your name. According to an iHire survey, 55.3% of job seekers say the silence after applying is the most stressful part of looking for work. You start to wonder if anyone is reading your resume at all.

Most people fight back by dumping every keyword they can find onto their resume. But this "shortcut" usually fails. Even if you fool the software, you look dishonest to the hiring manager later on.

To succeed, you need to think differently: Don't try to trick the computer; use its rules to talk directly to the human who is waiting.

Why Strategy Calms Your Mind

The Simple Science

When you stare at the screen waiting for a reply, your brain gets worried because it feels ignored. This is like a smoke alarm going off inside your head.

How Your Brain Reacts

When the system ignores you, your brain sees it as a danger, like being kicked out of a group. This alarm takes up all your mental energy, making it hard to think clearly about important things like writing a good story about your career.

What Happens Next

Because your brain is busy panicking, you start trying "survival moves" like stuffing your resume with every word you can think of. This might seem smart to your worried brain, but it looks messy and fake to a real person reading it.

The Simple Fix

A Simple Fix calms your mind down so you can think clearly again. You can't write a great resume when you are in panic mode. When you calm the alarm, you can switch back to your smart "CEO brain" and write a resume that looks good to the software but also tells a persuasive story to the human who reads it next.

Treat rejections as learning opportunities, not personal failures. They're a natural part of the process.

Joshua Collins, Licensed Clinical Social Worker

Quick Fixes for Application Stress

If you are: The Experienced Pro Being Ignored
The Problem

You feel like all your years of real experience are being tossed out by a simple computer program that doesn't understand your work.

The Quick Fix
Body

Stand up and walk around for one minute. Focus on standing tall to remind yourself of the real authority you have built up over the years.

Mindset

Tell yourself the computer is just a "digital filing assistant." It just needs you to use the right labels so it can pass your file to a real person.

Resume Action

Change the title of your "Summary" section to the exact job title you are applying for right now.

What Happens

You stop feeling angry at the system and start seeing it as a simple task you are in control of.

If you are: The Skilled Person Who Doesn't Know the Lingo
The Problem

You know you can do the job well, but you don't use the exact buzzwords the computer is programmed to look for.

The Quick Fix
Body

Take three slow, deep breaths to relax your body and stop desperately searching for words.

Mindset

Tell yourself: "I am not changing who I am; I am just translating my skills into the language this new group uses."

Resume Action

Look at the job ad, pick the three most repeated words in the "Duties" section, and make sure those three words are in your own bullet points somewhere.

What Happens

You move from guessing what the computer wants to purposefully matching your existing skills to the exact words they are looking for.

If you are: Feeling Invisible Online
The Problem

You’ve sent so many resumes and heard nothing back that you feel like you’ve completely vanished from the job world.

The Quick Fix
Body

Squeeze your hands tightly for five seconds and then let go. This physical act helps break the feeling that you are just a passive person waiting for a machine to decide your fate.

Mindset

Remember that a "no reply" from an ATS is just a sign that the company's computer system is set up poorly, not a judgment on your worth.

Resume Action

Close all job websites for one minute. Write down the name of one real person who works at a company you like. Reconnecting with the human side of things is key.

What Happens

You stop being one of thousands of digital entries and start acting like a focused person looking for a real connection.

ATS-Friendly vs. ATS-Unfriendly: What Actually Matters

Not all resume formatting is equal in the eyes of an ATS. Some design choices that look polished on screen will break the software's ability to read your information. Here is a quick reference for what works and what doesn't.

Element Avoid Use Instead
Layout Multi-column designs, sidebars, text boxes Single-column layout, top to bottom
File Format JPEG, PNG, or heavily designed PDFs .docx or simple PDF (check the job posting)
Section Headings Creative labels like "My Journey" or "Toolkit" Standard: "Work Experience," "Education," "Skills"
Fonts Decorative or uncommon fonts Arial, Calibri, Georgia, or Times New Roman
Graphics Icons, charts, skill bars, photos Plain text with standard bullet points
Contact Info In the header/footer of the document In the main body text area at the top
Acronyms Only "PMP" or only "Project Management Professional" Both: "Project Management Professional (PMP)"

Bottom line: A clean, single-column resume in a standard font with conventional section headings will parse correctly on almost every ATS. Jobscan's research found that candidates who include the exact job title on their resume are 10.6 times more likely to get an interview.

Common Questions

Does hiding keywords in white text work?

No. Modern ATS software can detect hidden text, and many recruiters use formatting-check tools that flag these tricks. Even if you slip past the bot, the human recruiter will notice you tried to cheat, and that will get you rejected. The better approach is to weave relevant keywords into your actual work descriptions so both the software and the reader see that you have the skills. For more on keyword strategy, see our guide on finding the right keywords for your resume.

Do graphics and columns help or hurt my resume?

They hurt. Most ATS software reads text from top to bottom in a single column. Sidebars, text boxes, icons, and images cause the system to scramble your information or skip it entirely. Use a clean, standard layout so your experience (not your design skills) is what gets noticed. We cover this in detail in our post on whether graphics and tables break ATS scanners.

Should I submit my resume as a PDF or Word doc?

Check the job posting first. If no format is specified, a .docx file is the safest choice because most ATS software is built to parse Word documents accurately. Simple PDFs also work on most modern systems, but heavily designed PDFs with layers, text boxes, or embedded fonts can cause parsing errors.

How do I find the right keywords for each application?

Read the job description carefully and identify the hard skills, certifications, and technical terms that appear more than once. These repeated words are the keywords the ATS is filtering for. Match them to your own experience and include the exact phrasing in your bullet points. If a term has an acronym, include both forms (e.g., "Search Engine Optimization (SEO)").

What ATS match score should I aim for?

Aim for a keyword match rate of 65-80% against the job description. You don't need a perfect score, and chasing 100% often leads to keyword stuffing. Focus on matching the hard skills, tools, and certifications that are central to the role. Free tools like Jobscan can scan your resume against a posting and show your current match rate.

Can I use the same resume for every job?

You can keep the same core resume, but you should tailor it for each application. Swap in the job title from the posting, adjust your skills section to match their requirements, and reword 2-3 bullet points to reflect their language. This doesn't mean rewriting from scratch; small, targeted changes make a large difference in how the ATS scores you. Learn how to test if your resume is ATS-friendly before submitting.

Focus on what really matters.

When you learn to use the computer system's rules correctly, you turn a wall into a doorway that leads right to an interview. This smart way of applying ensures people see your experience instead of losing it in a computer file.

Don't just let things happen to you in your career. Learning how the system works is the first step to fully controlling how you present yourself, which will help you for your entire career.

Start Controlling It Now