Professional brand and networking Virtual and In-Person Networking

Hybrid Event Engagement: Keep Remote Attendees Included

Your usual public speaking skills don't work perfectly for hybrid events. Fix the gap between in-person and online attendees by designing events where virtual guests truly feel as important as those in the room.

Focus and Planning

Quick Summary: Winning at Hybrid Events

  • 01
    Virtual-First Focus Always address the people on the screen first and end by speaking to them last. This makes sure the online audience feels included, which naturally brings the people in the room along. If you focus on the room first, the virtual group often gets forgotten.
  • 02
    Be an Experience Designer Don't worry about "reading the room." Instead, focus on building an experience where everyone feels equally important. You succeed only if the person watching from far away has the same chance to speak up and influence things as the person right next to you.
  • 03
    Use Tech for Feedback Use tools that use AI to quickly summarize chats or check the feeling of the online discussion. These tools tell you in real-time what people are thinking or asking, so you can change what you are doing even if you can't see their faces.
  • 04
    Assign a Remote Voice Have a respected leader in the physical room act as the official "Voice for the Virtual Group." This person is allowed to interrupt you to share a remote attendee's point. This makes the in-room group respect the online audience as a real part of the event.

The Problem with Hybrid Events: The Experience Trap

Many people think handling a hybrid event means learning new technology. That’s not the real problem for experienced leaders. The issue is the Experience Trap. You have spent years learning how to connect with a live audience—reading body language and controlling the room's energy.

In a hybrid setting, those skills get confusing because half your audience is behind a silent screen. You aren't failing because you don't know tech; you feel less effective because the tools you mastered in person are temporarily useless.

To stay in charge, you must stop thinking about this as just presenting and start seeing it as Designing Equal Experiences. Your goal is to make sure the online person gets the exact same value and connection as the person in the front row.

This guide skips the basics. It's for experienced leaders who need practical steps to close the power gap between the physical space and the digital space.

What Is a Hybrid Event?

A hybrid event is any gathering where some participants attend in person while others join remotely through a video platform, both in real time. The facilitator must manage both audiences at once, which makes equity of experience, not technology, the real challenge.

The scale of the problem is significant. According to event industry data compiled by Remo (2024), nearly 40% of people at hybrid events feel left out, and 71% of event organizers say keeping both groups equally engaged is their hardest challenge. The cause is almost always the same: in-person attendees naturally receive more eye contact, spontaneous conversation, and physical energy from the speaker. Remote attendees get the broadcast version of those interactions.

That gap is what this guide addresses.

Hybrid Presentation Check: What to Quit Now

Stop Doing This

Stop trying to work in two places at once using old methods. If you use your old live-stage style, you will look out of touch. Your leadership now comes from how well you connect the two different worlds.

Here are the three things you must immediately stop doing.

Old Habit #1: Getting energy only from the front row
The Old Way

Relying on the smiles and nods of the people physically nearby. While it feels normal to talk to people you see, it makes the online audience just watch what feels like a private chat.

The New Way

Focus on the Camera First. Treat the camera like the most important person. When you talk to the lens, you talk to everyone online at once. If you win the screen, the room will pay attention. If you only win the room, you lose your reach.

Old Habit #2: Treating online people as just "watchers"
The Old Way

Thinking the online crowd is just watching a live show, so you give them a quick hello and then forget about them for the rest of the meeting.

The New Way

Design for Fair Experience. If an activity (like a poll or Q&A) can’t be done by both groups at the same time, don't do it. Change your focus from "broadcasting to a crowd" to "leading a single discussion."

Old Habit #3: Trying to run the tech yourself
The Old Way

Trying to read the live chat on a laptop while moving around the stage. You think this shows you are good with tech, but it actually makes you look messy and distracted.

The New Way

Use a Digital Spokesperson. Appoint someone in the room whose only job is to interrupt you with questions from the chat. This keeps you focused on your main points and ensures the online audience has a voice in the physical space.

Executing Hybrid Meetings: Your Action Plan

1
Step 1: Self-Check / Discovery
The Problem

Experienced speakers feel less capable because their old skill—reading a live crowd—doesn't work when half the audience is remote.

The Fix

Stop thinking like a speaker and start acting like someone who designs fair experiences. Before your event, plan exactly how you will bring remote people back into the conversation at different points. This mindset shift ensures everyone shares the same quality experience. For more on the preparation side, our guide on how to prepare for a professional networking event covers the core principles that transfer directly to hybrid settings.

Expert Tip

Look directly into the camera lens even more than you look at the important people sitting in the front row.

2
Step 2: Messaging / Image
The Problem

Worrying that trying to manage both a live audience and a digital chat will make you look disorganized or overwhelmed.

The Fix

Get good at "explaining what's happening" for both groups. If someone in the room laughs or asks a question, repeat it or describe the energy so remote viewers don't feel left out. This makes you look like a calm leader who manages the whole system, not just a speaker trying to keep up.

Expert Tip

When you look at the camera, pause and hold your look for three seconds longer than you normally would. This creates a strong, personal connection for the person watching at home.

3
Step 3: Getting Results / Connecting
The Problem

Remote attendees tend to just watch passively, which means they don't feel like they are truly part of the event.

The Fix

Use a strategy where you always focus on the remote group first. Whenever you ask a question or start a poll, ask the online audience for their answer before you take one from the people in the room. This forces the physical group to notice the digital group and shows the remote team that their input is what you want most.

Expert Tip

Make sure someone in the physical room is your "Human Bridge"—their job is to interrupt you and read out comments from the chat so the remote voice is heard physically.

Hybrid Events: How to Connect Both Groups

What Everyone Is Thinking

The quiet truth about hybrid events is that we naturally favor the people we can see in person—the Hierarchy of Presence. We treat the physical audience as the "real" group and the online audience as just "watching."

Think about it: The in-room group shares a quick joke, the speaker smiles at the person next to them, and the speaker faces the live audience 90% of the time. Meanwhile, the online people are often just looking at the speaker's back, can't hear side comments, and end up checking their email because they feel disconnected.

"Facilitators must draw remote participants in, keep them engaged, and ensure their voices are heard. Without deliberate effort, the hybrid format simply creates two separate, weaker meetings."

— Cary Greene & Bob Frisch, Harvard Business Review
The Real Problem

The "Elephant" is the growing annoyance and boredom of the online attendee who feels like a ghost watching a party they weren't invited to. At the same time, the in-person attendees feel weird talking to a screen, so they ignore the remote people. This creates two separate, weak meetings happening at the same time.

What to Say to Start

"Before we start, I want to be clear about how we are running this. To everyone online: You are the main focus, not just watching. I will be looking at your faces on the monitor more than the faces in this room.

To those of you here in person: I need your help. Since you have the advantage of being here, please act as our connection. If you have a question, wait for the microphone so the remote team can hear it. If you see a great comment in the chat that I miss, please stop me. We are making the screen the center of this meeting, not just the front of the room."

The Right Way to Think

You need to reverse the usual order. Instead of trying to pull remote people into a physical meeting, treat the online platform as the main location, and the physical room as just one meeting spot within it.

The Dashboard Rule: Think of yourself as a pilot. You check your main instruments (your dashboard), not just the view out the window. In a hybrid meeting, your "dashboard" is the online platform. If something important isn't visible on the screen, it basically isn't happening.

Why this works:

  • It shows remote people their attention is important, so they stop checking other things and stay focused.
  • It gives the in-person group a job: by making them "bridges," you turn their physical presence into an active responsibility.
  • It makes things comfortable: By admitting the awkwardness upfront, you give everyone permission to focus on connecting well instead of pretending the tech isn't there.

Common Questions Answered

How do I make remote attendees feel equally included?

The key is to always start with the online audience in mind.

Before you take any answer from the physical room during a Q&A or discussion, ask the online group for their input first. This shows you value their presence equally. This creates "Fair Experience," so they are active participants, not just people watching a broadcast.

Can I engage both in-person and remote groups equally?

You don't need to split your focus; you need to shift where you look.

Treat the camera like another person in the room. When you talk to the live audience, move your eyes around the room normally, but stop and look directly at the camera for important points. This deliberate look connects with the remote people just as much as the people sitting close by.

Is running two separate meetings better than a hybrid format?

Running two separate meetings might feel simpler day-to-day, but it splits your team's culture and doubles the work.

Choosing to master the hybrid design shows your team that you are adaptable and inclusive. Your experience allows you to manage this complexity, turning a potentially messy tech situation into a unified, powerful experience that saves time and builds energy together.

What technology do I need for a successful hybrid event?

The essentials are a dedicated camera pointed at the speaker, a microphone that captures audience questions (not just the presenter), and a reliable video platform.

Most importantly, assign one person whose only job is monitoring the online chat. You can start with basic gear and improve it as hybrid becomes a regular format for your team. If you're also thinking about hosting your own small networking event, planning the hybrid setup from the start is far easier than retrofitting it later.

How should I handle Q&A in a hybrid meeting?

Ask online participants for their questions first, before opening the floor to the in-person group.

Use a chat monitor or Digital Spokesperson to read remote questions aloud so the physical room hears them. This simple reversal signals to both groups that remote voices carry equal weight.

Focus on what matters.

Changing how you speak to become a Designer of Fair Experiences is how you stay powerful in the modern world. Don't let the "Experience Trap" make you feel like a beginner again.

Your years of understanding people and leading rooms are not useless. They are your biggest advantage. While others fight with the equipment, you can focus on what truly matters: making every single person feel noticed and heard. You are the designer here. Use your high-level view to connect the spaces and make sure no one is left out.

Look at your next presentation plan right now and remove anything that doesn't give equal benefit to both your online and in-person guests.

Start Designing Now