Interviewing with Confidence Interview Preparation and Research

What to Prepare When They Say, 'Prepare a Presentation'

Change how you present in interviews: act like you're already a paid advisor, not a student doing homework. This simple shift proves you're a strategic thinker before you're hired.

Focus and Planning

What You Need to Remember

1 Technical Must-Haves

Always have your talk saved in two file types (like PowerPoint and PDF) and keep copies in two spots (a USB drive and a cloud link). Plan your talk to finish at least five minutes early so you have extra time if transitions are slow or questions come up.

2 Mindset Matters Most

Don't treat the presentation like a speech you need to perform well in. Instead, see it as a meeting where you are offering advice. Your main goal isn't to look good; it's to give the audience the exact facts they need to make a choice or fix an issue.

3 Focus on the Audience's Main Idea

Before you even start making slides, decide on the single most important message you want them to take away. Every fact or story you share must support that one idea; if a slide doesn't help them grasp your main point, take it out.

4 The Extra Information Plan

Keep your main slides clean and focused on pictures/key points. But, prepare a "hidden" section at the end with extra details, complex graphs, or deep proof. This lets you keep your core message simple while being ready to immediately answer tough, technical questions.

How to Handle Your Interview Presentation

Most people make a mistake in the interview presentation stage, which we call the “Performance Trap.” They treat it like homework, thinking they are being graded only on getting things right and following the rules. This way of thinking results in a long speech that shows you are a good student, but it doesn't show you can be a smart partner in their business.

By focusing only on what you did in the past instead of thinking about the company's needs for the future, you stay just a candidate instead of becoming someone they see as a future teammate.

Standard advice tells you to focus on “Looking Good”—using nice slide designs, having few words on slides, and practicing your speech perfectly. The common belief is that if you look professional and don't mess up your words, you’ve passed the test.

Changing How You Think

However, real skill shows up when you treat the presentation like a mock meeting where you are being paid to give advice.

Instead of trying to deliver a flawless speech, you need to act like someone who solves problems and uses the slides mainly to start an important talk.

The real goal isn't to get to the last slide; it’s to get the interviewers so interested in your ideas that they stop you in the middle to start working through things together.

This guide gives you the practical steps and the right way to think to make sure you succeed.

The Colleague-Proxy Framework: The Mindset for Success

The Colleague-Proxy Framework

When a manager asks you to prepare a presentation, they aren't testing how well you design slides or speak. Those are expected basics. Instead, they are using the presentation to see how it would feel to actually be in an important meeting with you. Many people fall into the Performance Trap, acting like a student handing in homework. To succeed, you must change from being a "candidate" to being a "consultant."

1
The "Coworker vs. Student" Check

What They're Secretly Asking

The manager is secretly asking: “Am I grading schoolwork, or am I discussing ideas with a teammate?”* If you focus too much on following the instructions perfectly and waiting until the end for questions, you show you are a "student" who needs clear directions. Important hires act like "peers." They don't just follow the rules; they question the starting ideas. When you present your ideas as a suggestion rather than just a report, the feeling in the room changes. You stop being someone they are *judging* and start being someone they are *working with.

2
The "Future Value" Check

What They're Secretly Asking

The manager is secretly asking: “Is this person focused on what they did before, or on our future?”* Most candidates spend most of their talk describing their old job. This is wrong. The team doesn't care about your old company; they care how your mind solves *their* current problems. This check looks for "Strategy Gaps"—places where you pause and say, *“Knowing what I know about your current sales numbers, I've left this part open for us to talk about the trade-offs.” This proves you are a "thinker" who understands how your work helps the company's money situation, not just a "doer" who follows orders.

3
The "How We Work" Check

What They're Secretly Asking

The manager is secretly asking: “Will working with this person on a Monday morning be tiring or helpful?” If you talk straight for 20 minutes without stopping, you fail this check. In a real job, talking non-stop means you communicate poorly. The best candidates purposely try to start a back-and-forth. They use the presentation to start a real talk. If the panel stops you halfway to argue a point or ask for more details, you haven't lost control—you've won. You’ve successfully acted like you are in a "Paid Consultation," proving you are a problem-solver they want on their team.

The Main Point

To win, change your presentation plan from acting like a student giving a final report (the Performance Trap) to acting like an advisor proposing smart plans. You need to act like you are working together, focus on future benefits, and invite an active discussion.

Guide by Situation: Changing Your Talk

If you are: An Executive Role
What's at Stake

The interviewer needs to see that you can lead, think about the long term, and achieve major business results.

What to Do
Practical Steps

Focus on a "Plan for the First 30, 60, and 90 Days." Use your slides to clearly show how you will get the team aligned, fix the company's biggest issue, and track success.

What They Check

The interviewer is looking to see if your thinking lines up with the company's big goals and if your results can be measured.

What it Shows

Your slides should look like a high-level plan focused on results.

The Result

You show that you have leadership skills and a clear path for success now and in the long run.

If you are: Switching Careers
What's at Stake

You must prove that the skills you have from a different field can actually work well in this new area.

What to Do
Practical Steps

Create a "Bridge Example." Take a project from your old job and present it using the words and tools of the new industry to show you understand the new field.

What They Check

The interviewer wants to see that you can connect your past experience to their needs, not just repeat old successes.

What it Shows

Make sure all the technical words and examples you use clearly relate to the job you want.

The Result

You successfully show that your experience matters and that you are credible in the new industry, overcoming the feeling that you are an outsider.

If you are: A New Specialist
What's at Stake

The goal is to prove you have the needed technical knowledge and that you pay close attention to details.

What to Do
Practical Steps

Prepare a "Step-by-Step Guide." Pick one specific task or project and show the exact way you completed it, pointing out the tools you used and what you learned.

What They Check

The interviewer needs to trust that you can actually do the work and that you learn quickly.

What it Shows

Use clear pictures to show what went in, the steps taken, and what came out.

The Result

You change from being someone they are unsure about to a reliable team member who understands how things work and picks things up fast.

If you are: A Creative or Marketer
What's at Stake

You must prove that your "great ideas" aren't just random thoughts, but are supported by good logic and real numbers.

What to Do
Practical Steps

Build a "Problem-to-Answer Story." Show the original challenge, the research you did, the creative work you made, and the final results (like clicks, views, or sales).

What They Check

The interviewer is checking if your smart analysis matches your creative ideas.

What it Shows

Use clear pictures showing data right next to your creative work.

The Result

You prove you are a creative person whose ideas are connected to actual business results.

Quick Tips for Everyone

Be Quick:

If they ask for 10 minutes, plan for 8 minutes to leave room for talking and questions.

The "So What?" Rule:

For every slide, ask: "Why should the interviewer care about this?" If you can't say why, remove the slide.

Test Your Gear:

Always have backups. Save your talk as a PDF and a PowerPoint, and keep a copy on a USB stick and in your email.

Checking the Basics: Expert vs. Superficial Work

Expert vs. Slop Analysis

Most advice just tells you to make things look nice (Slop). Real success comes from figuring out the main business problem and making your presentation solve that problem directly. Here is how an expert fixes things instead of just making surface-level changes.

The Issue

You spend a lot of time changing slide colors, fonts, and movements to make sure you look "perfect" and professional.

The "Superficial" Fix

"Look is key. Use a clean template, use few words, and practice your timing so you don't mess up when speaking."

The Expert Fix

Focus on the Problem First. Interviewers don't hire people to make slides; they hire people to solve issues. Your slides should only exist to give proof for a solution to their current business need.

The Issue

You practice a speech so you can deliver a smooth talk from beginning to end without being interrupted.

The "Superficial" Fix

"Practice until you don't need notes. Keep eye contact and make sure you finish with time left over for questions."

The Expert Fix

Plan for People to Interrupt. A quiet room is a bad sign. Build in "Strategy Breaks" where you stop and ask: "Thinking about your team's current process, would this step cause delays?"

The Issue

You show a "Best Of" collection of your past work to prove you have the right experience for the job.

The "Superficial" Fix

"Show, don't just tell. Use charts with lots of data and examples from your past jobs to prove you can get results."

The Expert Fix

Connect Past Wins to Future Plans. Stop acting like a candidate and start acting like an advisor. Only use your past wins as a way to introduce a 90-day plan focused on their company's specific goals.

Quick Questions about Presentations

"Are they just trying to get me to work for free?"

The Real Answer:

Usually, no. Most companies are too disorganized to actually use a candidate's 20-minute plan. What they are checking is your level of understanding. Can you talk to the boss and the technical staff in the same meeting? If your presentation is too detailed, you look like a worker bee. If it’s too vague, you look like someone who just talks big without being able to actually do anything.

Good Advice:

Never give away all your best ideas. Explain the what and the why clearly, but keep the how general. If they push for more technical details, say: "I have a 3-step plan for how to do that, which I’d be happy to explain further if we move to the next step." This sets a polite limit while showing you have the answers.

"Should I spend hours making the slides look perfect?"

The Real Answer:

Unless you are applying for a design job, nobody cares about your custom animations. In fact, if the slides are too perfect, it can seem like you are hiding a lack of real ideas behind nice visuals. The key here is clarity. Use a clean, simple template.

What Recruiters Say:

We see tons of presentations. The ones that stand out use one main idea per slide and almost no bullet points. If the audience has to read your slides, they aren't listening to you. If they aren't listening to you, you've already lost the meeting.

"What if the instructions give me no data or background information?"

The Real Answer:

This is a test—and a trick question. They want to see how you handle things when they are unclear (which happens all the time at work). Don't guess. If the instructions are vague, make a list of Things I'm Assuming. Start your talk by saying: "Because I don't have much information, I am assuming that X, Y, and Z are correct for this situation."

Good Advice:

This protects you. If a manager interrupts and says, "Actually, Y isn't true," you don't look wrong—you look like someone who can change direction. Just say: "That’s a helpful note. If we change that starting idea, the plan would need to switch to [Alternative Plan]." This shows you are flexible, not someone who gets defensive.

"What is the secret reason people fail this step?"

The Real Answer:

It's almost always the Q&A part at the end. Candidates treat the presentation like a performance, but the hiring team treats it like a conversation. If you get defensive when someone asks a tough question, you are immediately disqualified. They are testing what it will be like to work with you when problems happen on a normal workday.

Recruiter Insight:

The best candidates "leave clues." Purposefully leave out one small, interesting detail in your presentation. Someone will almost certainly ask about it during the Q&A. When you give a fantastic, well-prepared answer to a "random" question, you look like a total expert who knows everything about the topic.

Change Your Plan: From Speech to Advice Session

Stop playing it safe by trying to be perfect.

Trade your one-way speech for a high-level talk where you offer advice.

When you focus on fixing their future problems instead of just cleaning up your slides, you stop being a candidate and start acting like someone who belongs there.

Your goal isn't to finish the slides; it’s to start the actual work right now.

Start Acting Like a Colleague