Career Growth and Strategy Career Planning and Goal Setting

How to Reverse-Engineer Your Dream Job into a Practical Career Plan

Don't wait for someone to give you permission to succeed. Use 'Inverse Value Engineering' to figure out what the job needs, solve those problems now, and prove your value before you even get the job offer.

Focus and Planning

What You Should Remember

  • 01
    Stop Asking for Permission Don't wait for an official job title or someone's approval to start working at the level you want. This means you actively show you are ready by taking action now, instead of waiting to be validated.
  • 02
    Stop Collecting Useless Certificates Instead of just collecting degrees and certificates that you don't use, focus hard on achieving real results that solve problems. Certificates give you a fake feeling of safety, but they don't make you stand out when everyone else has the same ones.
  • 03
    Do the Job Before You Get It Figure out the main business problems the job you want is supposed to fix, and start solving those problems before you even apply. By showing you can deliver value early, you become a sure bet for the employer, not a risk.
  • 04
    You Are the Designer, Not the Follower Think of your career as a path you design yourself, not a ladder controlled by others. When you take full charge of your professional story, your progress is based on what you produce, not on what other people decide.

Ways to Make Your Career Take Off

The biggest thing stopping great people from getting a better career is the "Waiting for Permission" trap—the strong belief that you need a formal title from a company before you are allowed to actually do the work.

This trap makes high-performers wait for a title to start doing the real work, instead of doing the real work to get the title. It keeps potential stuck in a loop because people think careers are simple, straight ladders managed by other people.

Most people try to fix this by "Collecting Useless Certificates," piling up degrees and papers like a shield against feeling like a fraud. They treat job descriptions like they are sacred rules, but this just makes them look the same as every other applicant checking off the same boxes.

The better way is "Doing the Job Before You Get It." Instead of collecting symbols that show you're ready, this method asks you to break down the job you want, figure out the real business problems it’s supposed to fix, and start solving those problems before you even send an application.

The following details the step-by-step plan to master this change, moving from someone who passively seeks approval to someone who actively builds their own career path.

What Leaders Really See

Let’s be honest: When a boss looks at your career plan, they aren't interested in your passions or dreams. They are looking for ways to lower the risk they personally take on. As someone who hires, my job is to find the person who won't cause the hiring manager problems. When you break down the role ahead of time, you aren't just planning your future; you are basically doing a high-level check on the value you plan to bring.

The hiring manager always asks: "Can this person start right away, or am I going to have to spend time training them from scratch?" Most people fail this basic check before they even send an email because they send out confusing information instead of clear proof.

Most People (99%)

What Average People Do (The Confusion)

To a senior leader, average job seekers look like a list of generic wants. They plan their careers based on what they want from a company.

  • Asking for Free Advice: They contact leaders asking for "mentoring" or "tips," which really means: "I haven't done the work yet, please do it for me."
  • Chasing Titles: Their plan is just a list of job titles (Assistant → Manager → Boss) without thinking about the money they'll manage or the specific issues those jobs fix.
  • Focusing on the Past: They spend all their time perfecting their old resume instead of planning their future. They wait for a job post to tell them who they should become.
  • Passive Learning: They take random classes and get certificates that have nothing to do with the immediate problems the company is facing.
Top Performers (1%)

What Top People Do (The Proof)

The top 1% treat their career plan like a strategy to fix a struggling business. They don't look for a job; they look for a place where they can add value that others aren't seeing.

  • Treating It Like a Business Case: Instead of saying, "I want to be the VP of Sales," the top 1% say: "The VPs of Sales at the top five similar companies all have experience in expanding globally and scaling after getting big funding. I'm missing the global part, so I am aiming for Company X specifically to build that skill." That's a planned move, not just a dream.
  • Networking with a Goal: They don't ask to "pick someone's brain." They meet leaders with an idea about the leader's main problem and ask for 10 minutes to get feedback on their proposed solution. This shows they already think like a peer, not a student.
  • Skills You Already Have: They don't wait for the job to learn the skill. They find out the "Secret Requirements"—things never written down, like dealing with political challenges or managing old tech problems—and find ways to learn that exposure in their current job, even if it's in a different team.

The Hiring Expert's View

We don't hire people hoping they will develop. We hire people because they have already shown they are on the track for the role we need to fill. If you have done the work to analyze the job backward, you’ve already done 80% of my work for me. You prove that you aren't a potential problem; you are an asset that's already moving forward.

Smart Career Moves

The Usual Problem/Mistake The Smart Change The Result/What You Show
Waiting for Permission
Waiting for someone in the company to officially approve you or give you a title before you start doing the important work.
Show Your Skills Now
Start solving real industry problems publicly to show everyone that you are already an expert, without waiting for a job title.
You change from being an applicant who asks for things to a known expert whose value is obvious.
Collecting Useless Papers
Gathering degrees and certificates just to feel safe, instead of actually engaging with the real market needs.
Create Proof of Your Work
Focus on making real things—like detailed reports, test projects, or analysis papers—that directly solve problems for the type of company you want to join.
You replace vague resume claims with clear proof that you can bring immediate financial benefit to the employer.
Thinking Linearly
Assuming job descriptions list every single thing you need to know and focusing only on "Years of Experience."
Analyze the Business Need
Figure out the real, underlying business problem the job is meant to solve, and pitch a clear 90-day plan to fix it.
You stop being a standard candidate and start acting like a business partner who understands the company's goals, not just tasks.

Steps to Take Now

Break Down the Real Problem (The Job You Should Be Doing)

Stop reading job titles as the final word and start checking what real business headaches the job is supposed to fix. This bypasses the trap of just following a career ladder.

Action/Script: Look up 15 job ads for your ideal role, ignore the "Requirements" list, and group the "Duties" into the top three most expensive problems the company is paying someone to solve.

Tip: If a job asks for "10 years of experience in X," think of it as: "We are very scared of messing up X." Focus your proof of work on showing you are low-risk, not just on how long you’ve been around.

Show Proof by Doing the Work First (The "Shadow" Portfolio)

Get rid of the need for permission by actually doing the core functions of the job publicly or for free before you are hired.

Action/Script: "I saw your team is dealing with [Specific Industry Change]; I created a simple 3-step plan to improve [Relevant Process] and I'd be happy to send you the slides for your team to look at, no commitment needed."

Tip: Don't just create something for one company; build a "General Industry Fix" that you can show to five different companies to make it look like the market wants what you have.

Gathering Inside Information

Instead of collecting certificates, collect secret knowledge about the company culture and its hidden problems that certificates won't teach you.

Action/Script: Contact someone in the target role and ask: "Besides the official job description, what is the single biggest internal issue or challenge that determines if someone succeeds or fails in this department during their first three months?"

Tip: Always ask about the problems the person before them had. Knowing why the last person failed is more important than knowing why the company wants to hire.

Pitch Your Value Based on Return on Investment (ROI)

Make yourself look like a profitable investment, not just another qualified person, to get past HR screening.

Action/Script: "My resume shows my history, but this 30-60-90 day plan shows exactly how I will fix your current [Pain Point] and help you reach your Q4 goal of [Specific Number] by using [Specific Method] that I have already perfected."

Tip: Never say, "I'm looking for a chance to grow." Instead, say, "I am looking to use my skills in [Skill] to solve [Problem]," always focusing on what you offer their business.

Making Sure You Follow Through

The Main Idea: If-Then Rules

The Plan: Planning your career backward creates "If-Then" Rules: specific plans for what to do (the "then") when a certain situation comes up (the "if").

The Danger: Just having high-level goals (like "I want to get better") only works about 20% to 30% of the time, because you run out of mental energy making decisions in the moment.

The Best Way: Make decisions automatic by linking a specific situation trigger (the "if") to an action (the "then"), so you don't have to think hard about it when it happens.

Making the "If-Then" Rule Work

The Plan: Make your rules very detailed and specific, based on the backward plan, instead of keeping goals vague.

The Danger: Thinking you will always have the motivation to follow vague goals leads to giving up when you get tired or busy (the "planning mistake").

The Best Way: Create clear triggers, like: "If it is 8:00 AM on Saturday, then I will finish one practice test section.""

The Result: Moving Forward Smoothly

The Plan: Specify exactly where*, *when*, and *how you will do every small step of your career plan.

The Danger: Moving forward only when you feel highly motivated, rather than relying on reliable habits.

The Best Way: Make it easy to start by linking your plan to specific moments in your day, so your career progress is driven by reliable systems.

Common Questions

What if I'm changing careers and have no experience in the new field?

Don't focus on your old job titles; focus on your transferable skills. Look at what you currently know how to do (like managing projects or handling data) and match it to what the new job needs. Then, fill the gap by doing one important project or getting one key certificate that proves you can do the work today.

What if I'm quiet and don't like typical networking events?

Change "networking" into "getting information." Instead of going to big events, send a short message to one person on LinkedIn and ask for a 15-minute "quick chat." Ask three specific questions about their daily tasks. This makes it about getting the facts you need, not about making small talk.

How can I start this career plan without leaving my current job?

Build a "Smallest Possible Career" (MVC) on the side. Spend five hours a week on the exact skills your research said you need. Use this time to practice, take a specific online class, or do small freelance jobs. This lets you check if the dream job is right for you and build proof before you risk quitting your stable job.

Changing from Watching to Leading

By using the method of Doing the Job Before You Get It, you stop being someone who just waits for a title and become the person who actively designs their career. This method helps you get past the "Waiting for Permission" problem by showing you can fix a company’s biggest issues long before any HR person gives you the official sign-off.

The world rewards people who are already doing the work of a leader, not those who wait for a crown.

Start Building Your Backward Plan