Three Main Tips for Great LinkedIn Content
Instead of acting like a perfect expert, share the steps you take every day and the first tries of your work. This creates a "live collection of your work" that proves your skills right now, which builds much more trust with people who might hire you and your co-workers than just giving general advice.
Use short, set times to post quick updates instead of spending hours fixing one piece of content. Staying visible to your contacts with regular, honest updates creates professional forward movement and makes sure people think of you when new jobs come up.
When you find a helpful article or tool, don't just share it; explain exactly what "difficulty" it helped you overcome. By changing information into real-world fixes, you become known as someone who solves hard things, not just someone who reads industry news.
The Fix for Being Invisible on LinkedIn
Trying to act like a big company's advertisement department is the fastest way to get ignored on LinkedIn. Most people still share news using the "Perfect Newsroom" idea: they post general industry news with simple comments like "Good stuff!" and wait for recruiters to contact them. This method is outdated. It relies on the false idea that looking like someone who just watches things earns you respect. In truth, it just makes you part of the background noise.
The result is "Content Hiding." You spend way too much time thinking about one post, only to hear nothing back. This lack of response causes Feeling Unsure Paralysis, where you believe you don't have anything "expert" enough to say, so you stop posting. You are putting in too much effort for almost no results in your professional network.
To get a better edge, you need to switch to the "Builder’s Journal." Stop trying to be a teacher and start showing what you are doing. By sharing your "Proof of Work"—the real problem you had today or a tool that helped you—you create instant trust. This small change shows people how you truly think and work, turning your profile into a useful tool that recruiters notice right away.
Levels of LinkedIn Content Strategy
As someone working with Technical Products, I judge plans by how easy they are to keep going, what you get back for your effort (ROI), and how well they fit into your daily work. To succeed on LinkedIn, you need to choose if you just want a simple online presence or a strong way to get new business. This chart compares three levels of how you can create and share content on LinkedIn.
Level 1: Basic Level
If You Are:
The Occasional Poster: Only posting text or links manually using the basic app.
What You Do in Your Work Time
Sets up a basic "online spot" so people can find you. It costs no money and starts the habit of posting in public.
Level 2: Professional Level
If You Are:
The Smart Creator: Using a plan to post regularly with pictures/slide shows and tracking simple results.
What You Do in Your Work Time
Moves you from "just posting randomly" to having a reliable brand. Planning your posts keeps you seen, teaching the system to show your content to more people.
Level 3: Expert Level
If You Are:
The Top Expert: Building a system based on data using videos, newsletters, and guides to attract people, focusing on how it leads to real business results.
What You Do in Your Work Time
Changes you from "getting views" to "owning an audience." This turns LinkedIn into a way to earn a lot of money where people see you as the expert.
Which Level Should You Pick?
What You Need Right Now
- • If you feel overwhelmed and just want to stay known by the people you already know, choose Basic Level.
- • If you want to grow your followers and only want to spend less than 3 hours per week on social media, choose Professional Level.
- • If you are starting a business, launching something new, or trying to be seen as a top expert in your specific field, choose Expert Level.
Summary of Benefit
- Level 1: Starting Point (Free)
- Level 2: Keep It Going (Saves Time)
- Level 3: Respect & Sales (High Earnings)
The System for Earning Trust
To become strongly known on LinkedIn, you need a system that goes beyond just "posting updates." This is The Authority Engine, a 3-part system made to turn what you know into professional impact.
The Core Idea
Knowledge & Help
- Goal: To show what you are an expert in and give useful help right away.
- Action: Find one problem your contacts have and share one simple fix based on what you have personally done.
The Clear Filter
Easy to Read & Grab Attention
- Goal: To make sure people easily read and understand what you wrote in a busy feed.
- Action: Write your post with a strong opening line, lots of empty space, and simple lists so people can get the point in just a few seconds.
The Link to People
Group & Talk
- Goal: To change people who just read into an active group of professionals.
- Action: End every post with a specific question that asks others to share their views, then reply to every comment to keep the talk going.
These three parts must work together: The Core Idea gives you the main point, The Clear Filter makes sure it is understood, and The Link to People builds your group, turning visitors into influence.
The Quick Work Plan: From Hard Part to Easy Part
Moving away from getting stuck trying to create perfect content by focusing on simple steps you can record instead of big, polished advice. These changes make turning your daily work into interesting content very easy.
The "Expert" Trap: Spending hours researching industry news to look smart, but getting no response.
The Builder’s Journal: Stop teaching and start showing. Post a picture of a rough draft, a bug you fixed, or a small part of a project. Real work builds more trust than "smart" opinions.
Trying Too Hard to Fix It: Writing and rewriting a post for a long time to make sure it sounds "professional" and perfect.
The 10-Minute Quick Post: Set a timer. Write exactly three sentences: What you did today, what went wrong, and the exact tool or trick you used to fix it.
The Link Hiding Spot: Sharing links to outside articles with comments like "Good read!" which the LinkedIn system often hides.
The Friction Summary: If you read something helpful, don't share the link. Share the one exact "problem" the article solved for you in plain text.
Feeling Like a Fake: Believing you haven't "made it" yet, so you have nothing useful to add.
Proof of Your Work: Share your "first version." Post a rough plan of a process you are building. Ask for one piece of advice. This makes your profile a live portfolio.
The 60-Minute Plan to Post Your Content
Follow this short, step-by-step plan to create and launch important content on LinkedIn in only 60 minutes.
Decide on one main problem your contacts have and write down one clear way to fix it. Don't try to cover too much; sticking to one clear "win" makes your post easier to share and understand.
Write the first three lines of your post that grab the reader's attention. The very first sentence must make people curious or state a strong fact so that readers feel they must click "see more."
Format your words with lots of empty space and bullet points. Most people look at LinkedIn on their phones, so breaking your writing into short, clear sentences makes sure it is easy to read and understand quickly.
Add a simple picture, like a clear photo of yourself, a helpful chart, or a short video clip. Posts with pictures take up more room in the LinkedIn feed, making them harder to ignore.
Post your content during busy times in the morning and spend the next 15 minutes replying to every comment. Talking back right away tells the platform your content is good, which helps show your post to more people.
Get Better with Cruit
For Showing Up
LinkedIn Profile CreatorGets rid of the problem of spending too much time editing by instantly creating strong, well-written content for your profile from your old resume.
For Proof
Journal ToolThe "Builder’s Log" system. Breaks down your daily tasks to create real reports of what you have achieved in the real world.
For Connecting
Networking HelperAvoid sharing useless links by helping you think of personal messages to start and continue conversations.
Common Questions
How can I share "Proof of Work" without sharing secret company details?
Focus on the steps you took, not the private information itself. You don't have to show the client's name or the actual numbers. Instead, explain the thinking you used to solve a problem. For example, instead of showing a private chart, show a picture of the actual math rule you created or a blank chart of the work process you designed. This keeps your company safe while still proving your skills.
Should I post something if the problem I fixed seems too simple or small?
Yes, you should. What seems "basic" to you might be a big help to someone else. More importantly, people who hire aren't only looking for huge breakthroughs; they want to see that you are active and know how to get things done. Sharing a small fix shows that you are involved, paying attention, and able to spot issues in your everyday work. It proves you actually do the work, you aren't just watching.
What should I do if someone corrects me or leaves a negative comment on something I shared about a mistake?
See corrections as the best kind of interaction. If someone shows you a better way to do something, thank them and say you learned something new. This doesn't make you look like a beginner; it makes you look like a professional who wants to learn and listens to feedback. It turns your post into a place where people learn together, which builds even more trust with your contacts.
Stop thinking, start showing.
To escape the trap of being ignored and the silence of the "Perfect Newsroom," you must start your "Builder’s Journal." Stop trying to look like a finished product and start showing the work you are doing. When you trade general news for real-world difficulties, you stop feeling unsure of yourself and replace it with clear "Proof of Work." The job market is waiting to see how you actually work.
Start Recording Your Work
