What You Need to Remember: How to Get Better
The Change: Stop just giving out all the information* (What beginners do) and start building the *exact steps to a result (What experts do).
Do This Now: Remove 30% of your "good to know" material. If a part doesn't help reach the specific final goal faster, it’s just extra noise, not helpful value.
The Change: Stop focusing on listing what you teach* (Beginner) and start focusing on *who the student becomes (Expert).
Do This Now: Rewrite your sales page. Change "Here are the 10 video lessons" to "Here are the 3 real business gains you will get in the next month."
The Change: Stop giving general tips* (Beginner) and start using *your unique step-by-step methods (Expert).
Do This Now: Give your process a name. Don't just teach "good leadership"; teach the "Your Name Leadership Way." Owning a unique method makes you the top voice in the field.
The Change: Move away from doing everything yourself* (Beginner) to *using systems that work on their own (Expert).
Do This Now: Look at every step in your presentation or course that you do by hand. Automate the basic parts so your best thinking time is only used for the biggest strategy steps.
The Change: Move from selling things one time* (Beginner) to *keeping customers for life (Expert).
Do This Now: Plan the "Next Level." Make sure this course leads naturally into your higher-level consulting, coaching, or advanced training.
The Simple Plan for Big Growth
The Simple Plan for Big Growth isn't just about teaching; it’s about organizing your knowledge to take over your market spot. Too many experts make the mistake of thinking that having more* information means they are *more useful. They end up dumping everything they know, which ends up overwhelming the buyer and achieving nothing. This just creates noise and makes customers tired.
To truly use what you know, you must move through three levels of skill and strategy.
- Level 1: The Basics - Proving that people actually want what you know.
- Level 2: Making it Automatic - Turning your teaching into steps that work reliably without you having to personally guide every step.
- Level 3: Owning the Field - Where your specific method becomes the main way people in the industry solve that problem. This creates a strong barrier that keeps competitors out and makes your knowledge very valuable for a long time.
To move past just being good, you have to stop just doing tasks and start checking your whole method like a business auditor.
Self-Check: How Scalable is Your Knowledge?
| What You Look At | Warning Signs (The "Too Much Info" Way) | Good Signs (Owning Your Market / Level 3) |
|---|---|---|
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How You Measure Success
Seeing your work history as just a list of daily tasks.
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Focused on Effort
You check things like "How long people watched," "How many finished," or "If students liked you." Success means the student can repeat what you said.
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Focused on Results
You check "How fast they get the result" (TTT) and "How often they use the method." Success means the student gets the result without needing to re-watch your content, and they start telling others about you.
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Your Network
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Based on Transactions
You depend on other people promoting your launch for a cut of the sale. Your network is just a list of people you can sell to or who sell for you.
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Industry Integration
Other companies use your method as their "Standard Way of Doing Things." You aren't just selling a course; you built the common instruction manual for others in the field.
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How You Talk About It
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Long and Detailed
You focus on "The Right Way" and "Tips." You try to cover everything, which ends up making the student work harder to figure things out.
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Using New Language
You create specific terms to describe the problem differently. You don't teach "Best Tips"; you show the "Hidden Dangers" in the old way. By giving people new words, you make it impossible for them to talk about the issue without using your framework.
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Your Long-Term Plan
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Always Making New Stuff
Your plan is always "Make more videos" or "Update the modules." Your product loses value as soon as you stop working on it.
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Making Money Work for You
Your product is a tool to let other people deliver the training, so your income is not tied to you being present. The goal is a system that runs itself and keeps new people from entering the market easily.
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Quick Summary for Decision Makers
- The Turning Point If your self-check has more Good Signs, you are done being just a "Course Seller"—you are now a System Builder.
- Level 3 Goal At Level 3, your main job is to stop selling lessons and start owning the recognized method for how things get done in your area.
- Sign of Success You know you've succeeded when students stop calling it "Your Course" and start calling it "The Standard Way."
The Basics
At this level, you succeed only if you strictly follow the rules. You aren't trying to be new or special; you are just trying to meet the basic requirements to get your product accepted by the buyers. If you mess these up, the market will reject you immediately.
Focus Your Target
The Rule: Clearly state one single result you offer for one specific type of person in a set amount of time. If you try to teach too many people, you waste your marketing money and get no sales.
Why It Matters: If you try to help everyone, you help no one. If your audience is wide, your sales pitch will fail.
Tech Checkpoint
The Rule: Use a wired internet connection (not Wi-Fi), a clear microphone, and a stable 1080p camera.
Why It Matters: Bad sound or video makes you look unprofessional, leading people to ask for their money back quickly.
Plan the Steps
The Rule: Create a simple, five-step plan that takes students from their problem (State A) to the solution (State B). Every step must naturally lead to the next.
Why It Matters: If you add lessons that don't serve the final goal, you overload the student mentally, and they quit the course.
The Solid Expert
Now, you're not just teaching tasks; you are solving the big, annoying problems that slow down businesses. Senior people don't buy lessons; they buy fixes for their headaches. Your job is to find where things get stuck—where work slows down or teams stop talking—and present your course as the oil that gets the machine moving again. You stop teaching "Basic Design" and start teaching "How to Stop Design Delays from Ruining Your Product Launch."
Business Impact: Linking Skill to Money
Figure out how your skill directly helps increase sales, keep customers from leaving, or cut costs. A strong course fixes a key business metric, not just a small skill area.
Making it Reliable: Moving Past Individual Heroes
Create a "way of working" instead of just a list of instructions. Your course should teach others to get your results without needing you to constantly check in. This moves the team from relying on luck to relying on a solid system.
Team Connections: Fixing Problems Between Departments
The best expertise often exists where two parts of a company meet. Structure your content to help different teams work better together. If you are in Sales, teach Product how to actually hear what customers are saying.
Mastery (Top Level)
At this top level, your knowledge is no longer just a personal service; it's a valuable piece of the company or industry structure. Mastery means you stop selling individual lessons and start building the framework that creates results. You are moving from being a "guy who knows a lot" to a "main authority" whose ideas guide big spending decisions and market trends. The goal is for your course to act as a major tool that brings in real money and proves your importance in the high-level business world.
Using Your Influence
Treat your learning platform like a diplomatic tool, not just a way to make sales. Use your content to bring important leaders together in your field. Turn your knowledge into quiet power that makes the environment better for your future projects and deals.
Strategy: Growing vs. Staying Safe
Make your knowledge useful for two things: making things grow fast (Offense) and keeping things safe and compliant (Defense). This keeps your expertise needed whether times are good or bad.
Making it a System for Others
Separate your smart ideas from your physical presence by making your course a "Living Rulebook" for your industry. Organize your genius into a system that others can be trained to teach. This changes your role from someone who does the work to the founder of a whole way of thinking.
Get Started: How to Build Your Course or Webinar with Cruit
For Designing What to Teach
Explore Your Career PathFind your hidden, valuable skills and how they connect to what people are willing to pay for to build a course outline.
For Building Trust Online
LinkedIn Profile ToolChanges your past jobs into a story that quickly shows people you are an expert in your field.
For Delivering Your Course
Practice Teaching ModulePractice organizing your key lessons using proven ways to tell stories so your delivery is strong.
Common Questions
If I let others teach my course, won't students think it’s worth less because I'm not there?
Actually, the opposite is true once you move toward becoming an automated system.
Many experts mix up "getting value from the teacher" with "getting the result." When you build a system that reliably gets results without needing you to step in, you provide better, faster value. You aren't selling your time; you are selling a smooth path to success.
How do I know if my knowledge is good enough to build a full course before I spend time on it?
This is why you start with the first stage: proving people want it. You must avoid the trap of making a huge course nobody needs. Test your idea first by selling a small workshop or a cheap guide that solves one painful problem.
If people won't pay money or give you real attention for how you frame that problem, then your skill is currently a hobby, not a proven system. Real growth starts only after the market proves they value your specific way of seeing the issue.
My area is very crowded. How can I really become a top authority?
Top status isn't reached by being "slightly better"; it's reached by having a unique, Named Method.
Most people compete by having lower prices or more content. You become the leader by renaming the problem and owning the solution's name. When you stop "teaching sales" and start teaching the "[Your Name] Sales Machine," you stop being a general seller and become the only option for that specific approach. This creates a protective wall around your business.
Focus on the Structure.
The path from being an expert known only to a few to becoming a major market voice isn't built on more lessons, but on better organization. By using The Simple Plan for Big Growth, you systematically break down the trap that keeps experts stuck trading their hours for money.
You move from being someone who always has to chase the next customer to someone who has a valuable asset that makes money on its own. This change makes sure your knowledge lasts longer than your personal effort, creating a system where your way of doing things becomes the standard for the whole industry.
