Professional brand and networking Mastering LinkedIn

The Right Way to Use Hashtags on LinkedIn

Stop using common LinkedIn hashtags that make you look bad or get lost. Use just 2-3 targeted tags to reach the right people and build real professional authority.

Focus and Planning

Main Points to Remember

  • 01
    Close the Awkwardness Gap. Think of hashtags as technical tools for sharing your content, not just flashy signs for getting likes. This change lets your smart ideas reach important people without making you feel unprofessional.
  • 02
    Stop the Messy Noise. Don't use lots of general tags that weaken your message and confuse the platform. Moving away from using too many tags stops your content from being ignored by the readers you really want to reach.
  • 03
    Use Exact Targeting. Place your hashtags with care to connect your expertise to the small, specific groups where your authority matters most. This focused method means your reach is based on having the right people see it, not just getting many views.
  • 04
    Focus on Purpose, Not Popularity. Worry less about getting seen by everyone and more about connecting deeply with the right professional circles. Being disciplined about how you share content proves you are a serious leader, not just someone trying to look popular.

What Are LinkedIn Hashtags?

LinkedIn hashtags are clickable keywords prefixed with # that categorize your posts within the platform. When you add #FinOps to a post, it surfaces in the feed for anyone who follows or searches that tag — connecting your ideas to the specific professional communities most likely to value them.

Unlike platforms where hashtags drive virality through mass discovery, LinkedIn's algorithm uses them as a relevance signal. They help the platform decide which professional communities should see your content — and whether that content represents a genuine contribution or noise. The distinction matters: a post reaching 400 engaged practitioners in your niche is worth more than 4,000 passive impressions from a generic tag.

How to Share Your Professional Message Well

For smart professionals, the LinkedIn hashtag often feels too showy — too loud, too eager for attention, and totally against the idea of having real authority. This feeling of awkwardness stops high-level ideas from getting out because the person writing fears looking like a shallow person chasing simple popularity counts.

But when leaders try to fix this, they often end up creating a Messy Pile of Noise. Throwing a bunch of common tags like #leadership or #success at the end of a post is a "just throw it out there" method. It confuses the platform's algorithm and signals to readers that the writer hasn't thought carefully about their goal. A 2025 analysis of 10,000 LinkedIn posts by Closely confirmed that posts with more than five hashtags see reduced engagement compared to those using just 1-3.

To share content effectively, you must stop this cluttered approach and start using Exact Targeting. This method replaces general noise with carefully placed tags, making sure your expertise reaches the specific small groups it was meant for — without hurting your professional image. Below is the clear plan to make this change.

The View from the Other Side

Let’s forget the trendy talk and focus on what really happens when a senior executive or a top recruiter quickly looks at your post. We aren't checking your hashtags to see if you beat the platform's game; we are checking them to see if you have good professional judgment.

To someone hiring executives, your hashtag choices show us how you manage information and build your brand. It tells us if you know where the important people in your field hang out, or if you’re just yelling into an empty space.

Bottom 99%

The Mess

"Average people use hashtags like they are begging for attention."

  • The "Spread Everything" Way: Using 15 or more general tags. This suggests you don't know who your audience is, so you try to catch everyone. To a hiring manager, this looks like a lack of clear focus.
  • The "Panicked" Tags: Using #OpenToWork or #Hiring in every single post. It smells like you are desperate.
  • The "Sentence" Tag: #Putting #Words #Like #This Together. It’s hard to read and looks amateur. It tells me you don't understand how to use this online tool correctly.

Simply put, "Mess" is about quantity. It's like someone wearing bright flashing clothes to a serious meeting—they get noticed, but for the wrong reasons.

Top 1%

The Signal

"The best people use hashtags as precise tools."

  • The "Expert Niche": They use 2-3 highly specific industry tags (like #FinOps, #SupplyChainResilience, #SAASGrowth). This shows me they know exactly which professional "group" they belong in. They aren't talking to everyone; they are talking to their colleagues.
  • The "Organized Library": They treat hashtags like a filing system. If I click their tag, I see a clear, high-quality stream of their best thoughts. They are building a portfolio you can search, not just making one-off posts.
  • The "No Tag" Power: Sometimes, the most effective thing a senior person can do is use zero hashtags. It signals that their content is so important that the platform's connection tools don't matter. Their existing network shares their work.

The Hidden Judgment

When I look at your profile, I’m asking one thing: "Can this person represent our company's brand well?"

If you tag your posts with low-effort, general junk, I assume you bring that same lack of detail to our clients or our strategy meetings. If your hashtags are careful, specific to the industry, and few, I see someone who knows how to use their energy wisely.

The top 1% don't use hashtags to get found by strangers; they use them to be approved by the right people. Stop trying to go viral; start trying to be relevant. Pairing this mindset with active participation in LinkedIn Groups compounds your reach into the exact communities where hashtag authority translates to real credibility.

Hashtag Strategy: Moving from Problems to Exactness

The Common Mistake The Smart Change The Result
The "Messy Pile"
Adding 10+ general tags (like #success, #business) which looks like spamming and lowers your perceived authority.
Triple Tag Setup
Use only 3 specific tags: one for the big topic, one for your specific area of work, and one for the group you belong to.
Algorithm Accuracy: Your post gets correctly indexed and shown to the right, interested people, not just random followers.
Avoiding Awkwardness
Using no hashtags at all to avoid looking like an "influencer," which causes your content to be completely hidden.
Using Tags as Labels
Use hashtags discreetly as professional labels that show you are technically relevant, instead of using them to promote yourself.
Contextual Reach: Your expertise is correctly filed and found by searches and followed feeds without hurting your serious image.
Chasing Popularity Counts
Choosing tags based on how many followers they have (like #innovation) where your post is instantly lost among millions of others.
Targeting Small Groups
Focus on "Long-Tail Tags" (e.g., #FinOpsStrategy) where you can actually become the main voice in a valuable small area.
Market Control: Building a presence as the "Big Fish in a Small Pond" that builds strong authority within a specific professional circle.
Bottom line: The data supports precision over volume. Posts using niche hashtags see 28% higher engagement than posts relying solely on broad tags — and posts with 1-3 tags average 14.7 likes, the strongest result in a 10,000-post analysis (Closely, 2025).

Your Action Plan

Use the "Rule of Three" Limit

The Reason: LinkedIn favors quality over quantity. A 2025 analysis of 10,000 posts found that posts with 1-3 hashtags average 14.7 likes — the highest-performing range. Using more than five tags reduces distribution and signals spam behavior to the algorithm.

What to Do: Use exactly three hashtags per post: one general category tag and two tags for your specific subject area.

Quick Tip: If you feel like adding a fourth "attention-seeking" tag (like #blessed or #hustle), just delete all the tags and start over; these types of tags are the main cause of that "awkward feeling."

Set Up Tags from Broad to Specific

The Reason: Exact Targeting works by using one common tag to name the general topic and two less common tags to completely own a specific conversation.

What to Do: Use one big tag with over 1M followers (like #Management) followed by two smaller tags with 5k–50k followers (like #LeanManufacturing #AgileOperations).

Quick Tip: Avoid "Giant Tags" (10M+ followers) like #Business or #Motivation; your content will disappear in the global feed in under a minute.

Use a "Visual Space" Separator

The Reason: Professionals like clean formatting; they separate the main point from the technical tags, avoiding the "Messy Pile" look.

What to Do: After your last sentence or question, hit Enter twice, type a single dot or symbol, hit Enter twice again, and then put your hashtags.

Quick Tip: Never put hashtags right inside your sentences (like, "This was a great #strategy session"); it breaks the reader's focus and makes you look like you are only trying to trick the system.

Check the "Signal Health"

The Reason: Hashtags aren't just keywords; they are digital "rooms" where your target audience meets, and some rooms are full of spam.

What to Do: Type your intended hashtag into the LinkedIn search bar, click "Follow," and see if the "Recent" posts are high-quality input from peers or low-quality junk.

Quick Tip: If the "Recent" feed for a hashtag is mostly automated posts or irrelevant content, stop using it right away—the system has already marked that signal as low value.

The Right Balance in LinkedIn Tags

The Core Idea: Optimal Balance

The Idea: People naturally want two things: to fit in (belong) and to be special (stand out).

The Danger: Online content fights for people's attention. If your content is too general, you fail to stand out; if it’s too specific, you fail to connect with any group.

The Best Way: Your content needs to both fit into a professional "club" and also show why you are a unique expert.

Using This Idea: Two-Part Signaling

The Idea: Structure your tags to meet both needs at the same time.

The Danger: If you only use broad tags, you blend in. If you only use ultra-niche tags, no one will find you.

The Best Way: Mix 1-2 common category tags (to show you belong) with 1-2 highly specific tags (to show you are unique).

The Result: Easier Understanding

The Idea: This specific mix creates a "sweet spot" where the audience immediately knows which group you are in and what special value you bring.

The Danger: If the balance is off, the audience has to work harder to figure out who you are, making them less likely to engage.

The Best Way: Making it easy for people to figure out where you fit in greatly increases the chance they will connect with you meaningfully.

Once your hashtag strategy is in place, the next step is building a professional LinkedIn network that amplifies your content to the right people — turning impressions into actual relationships.

Common Questions

How many hashtags should I use on LinkedIn?

Use 1-3 hashtags per post. A 2025 analysis of 10,000 LinkedIn posts found that posts with 1-3 hashtags average 14.7 likes — the highest-performing range. Using 5 or more tags reduces distribution and signals spam behavior to LinkedIn's algorithm, which limits how many people see your content.

Do LinkedIn hashtags still work in 2025?

Yes. Including at least one relevant hashtag boosts engagement by 12.6% compared to posts with no hashtags. The key is relevance — generic tags like #motivation add little value, while niche tags connect your post to the specific professional communities most likely to engage with it.

What hashtags should I use when changing careers?

Use the Bridge Method. Mix one tag from your current field with two tags from your target field. This tells the platform to continue showing your posts to your existing network while beginning to surface them to recruiters and professionals in your new industry.

Can introverts use LinkedIn hashtags effectively?

Focus on community hashtags with smaller, engaged followings (5k-50k) rather than high-volume broadcast tags. Tags like #LearningInPublic or #ProjectManagementTips signal that you are joining a specific conversation, not competing for mass attention. This approach feels more natural and tends to generate better engagement from the right people.

Where should hashtags go in a LinkedIn post?

Always place hashtags at the end of your post, separated from your main text by two line breaks and a separator (a dot or dash works well). Embedding hashtags inside your sentences breaks reading flow and signals to senior professionals that you are trying to game the system rather than communicate clearly.

What happens if I use too many LinkedIn hashtags?

Using 5 or more hashtags signals spam behavior to LinkedIn's algorithm, which reduces your post's distribution. It also looks unprofessional to hiring managers reviewing your profile. Edit the post right away if this happens. Stick to the Rule of Three: one general tag (e.g., #Tech), one specific tag (e.g., #PythonDev), and one topic tag. Fewer tags signals more authority.

Move Past the Messy Noise

Getting good at LinkedIn isn't about trying too hard; it’s about using Exact Targeting so your valuable experience finds the right audience. When you swap the generic "Messy Pile" for focused, niche tags, you stop just seeking attention and start acting like a respected leader in your field.

Don't let the fear of looking awkward stop your important ideas. Get past it with a good plan and earn the visibility your career deserves. Take the first step toward clear professional communication by using Cruit today to find the exact tags that will make your content better than the noise.

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